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Envisioning the future through AR/VR & interactive technologies
Augmented, Virtual reality & interactive technologies are here to stay. The challenge now is how to main stream their use as tools for training, education, marketing, business development and to envision the future. Global companies such as LEGO, Coca-Cola and Infiniti cars are instilling interactivity into their DNA in imaginable ways.
The talk will focus on successful global campaigns developed by Visionaries for this International brands. It will demonstrate how R&D into interactivity should be an intrinsic part of any Visionary company.
by William Golden
Utilizing Video Game Paradigms in VR for Corporate Environments
Using standard gamification techniques products can increase customer retention. Through a myriad of different methodologies such as user design, consumer based designing, A/B Testing and others the result will increase customer engagement therefore providing an increased ROI.
Vroom’s Virtual Showroom
Vroom will speak about the market forces that caused us to create the world's first virtual car showroom, why we believe it will change customer's buying behavior and what we see the future of automotive eComm evolving into.
Virtual Reality in Architecture and Real Estate
Architecture and Real Estate are greatly behind the technology curve, not only in VR, but in using Google Tools, robust Software and communicating with their clientele. My firms specialize bridging the technology gap to take these industries to the next level!
Immersive Technology and How It Is Changing the Drone Culture
Many drone pilots currently fly using a FPV (First Person View) system. This system allows users to feel as if they are in the drone themselves. Nicholas will talk about how this technology is different and similar to traditional VR and how this changes VR/AR technology.Additionally, he will speak about how drones will be used in entertainment in the Drone Parks and how customers would interact with immersive technologies.This talk be beneficial to the audience in exposing them to drone entertainment and how immersive technology will be used for this niche. This topic is a unique take on how Immersive Technology is already influencing other industries.
Brands and Agency VR 101
VR is exploding and Dan will discuss how companies are using VR as part of their marketing mix. The conversation is less about the tech and more about the ideas to inspire the audience. Plus, the videos help tell the VR story in a compelling and connective way. Dan will cover multiple VR campaigns for some world-class brands
• McDonald’s – Most talked about VR experience at 2016 SXSW
• Xfinity / NASCAR –Top 10 360º VR Campaign on YouTube @ Cannes
• Nestlé – Retail Activation
• View Glass – VR Activation and Sales Force Tool
Human Innovation Science: Activating the Immersive Human Experience
Imagine for a moment, or the rest of your life, the possibilities that are nestled within inspired innovation. Where the human being experiences challenge and opportunity, the potential for optimal outcome is inevitably exciting.
Now imagine how people would treat themselves, interact with human beings, and engage in life; producing significant value within the environment where they live, work, and play. This is why Human Innovation Science was created and through our experientially innovative, creative- minded, passion-forward, people focus, we are activating a ripple, within our global community that engages the human being to inspire innovation, as we ignite a collectively brilliant experience.
With the integration of hyper-compelling outcomes, we will discuss how to leverage the scientific formula of Human Innovation Science as a tool to map the business environment, solve challenges, identify opportunities, and construct outcomes that are positioned to activate human capacity through applied innovation. The conversation will lead the audience to experience the mind as a system designed to discover how immersive environments, physical design, exponential measurement, and the arsenal of emerging technologies serve as tools to activate optimal outcome.
The focus will create perspective ideation on how the human being drives exponential engagement within hyper-compelling environments; and design outcomes that are inventively positioned to evolve the human experience.
Eye Tracking Paradigms for Mobile Augmented Reality
Augmented Reality (AR) systems provide an enhanced vision of the physical world by integrating virtual elements, such as text and graphics, with real-world environments. The advent of affordable mobile technology has sparked a resurgence of interest in mobile AR applications. The goal of the our work is to make AR systems more responsive to individual user interest, and to use the dynamic nature of AR elements to provide a heightened perception of the real world. The novelty of this research lies in the use of eye-tracking as a strategy to improve mobile of the real world. The novelty of this research lies in the use of eye-tracking as a strategy to improve mobile AR applications.
Achieving Full Immersion for Combat training and Mission Rehearsal
Many classes of professionals can benefit from full immersion, Virtual Reality based training experiences. However, when conducting the general tactical training of lethal force professionals, and rehearsing them for particular real world missions, the potentially mortal consequences of their training increase the importance of a realistic full immersion experience. Training hardware and techniques are needed and are being developed today to transport the individual from a mindset of a “game” or even “training”, so as to become completely cognitively invested in the experience as if it were real. Such techniques include the use of real human motion, engaging their real equipment and weapons in the simulator, as well as being completely untethered, and having a natural view of the virtual world to include peripheral vision. Interaction with the virtual world needs to be further increased with tactile feedback, sometimes disturbing, loud or painful, in order to increase positive stress, higher concentration and better training performance. Several aspects of achieving realism in an individual VR combat simulator, and their impact on training, will be discussed.
One Size Doesn’t Fit All: The Importance of Aligning VR Environments to Workflows
Despite the resurgence of interest in Virtual Reality due to HMDs like Oculus Rift and HTC Vive, VR has been available in a variety of forms from wearable, to desktop, to fully immersive rooms for several decades. With all of the recent fanfare, you may be wondering, what is the best VR solution for me? The answer: it depends on your goals. This presentation covers VR’s complexities and what qualifies as VR as opposed to only 3D. A visual tour of VR technologies will demonstrate the pros and cons of different solutions. Use cases from various industries highlight how VR technologies improve decision making, problem solving, and learning. We conclude with a checklist of questions you should ask when determining the best VR solution to meet your needs.